Artificial intelligence is not only a threat. In the most favourable scenario, it unleashes a potential without precedent in human history: the liberation of people from routine work -- not for an elite, but for everyone.
The prerequisite is political will. If Switzerland sets the right course, AI can solve three problems simultaneously:
The Renaissance of the 15th century arose in a society where a small elite was liberated from the labour of others. Michelangelo could paint the Sistine Chapel because he did not have to plough. In the best case of the AI revolution, this liberation is democratised.
Every person -- whether in Zurich or in Ouagadougou -- gains access to AI-powered education, healthcare and a material minimum that enables a dignified life. The result is not a society of idlers. Empirical research refutes this objection: in Finland (2017--2018), UBI recipients were happier, healthier and just as frequently employed [2]. In Stockton, California (2019--2021), full-time employment among recipients rose from 28 to 40 per cent [3].
The starting position is better than many believe. In the IMF's AI Preparedness Index, Switzerland ranks 3rd out of 186 countries [4]. ETH Zurich is among the ten best technical universities in the world [5]. Google employs over 5,000 staff in Zurich -- the largest site outside the USA [6]. IDSIA in Lugano produced LSTM, a foundational technology of deep learning [7].
If Switzerland consistently builds on its strengths, it can export AI solutions rather than import them -- and thereby create prosperity rather than lose it.
This chapter examines the most important opportunities of the AI revolution for Switzerland:
| Topic | Key Opportunity |
|---|---|
| Research | ETH, EPFL, IDSIA -- national AI competence centre |
| Medicine | Life expectancy 95+, AI diagnostics, lower costs |
| Education | AI literacy from secondary school, lifelong learning |
| Democracy | AI impact assessments, better-informed voters |
| Citizens' Dividend | Cooperative AI citizens' fund in Swiss tradition |
| Financial Centre | Trustee of a new digital value order |
| The Liberated Human | Society of seekers -- meaning beyond work |
"Whoever imports AI exports value creation. Whoever exports AI imports prosperity."
The watch industry proved in the 1980s that innovation can save a supposedly dead industry. The pharmaceutical sector proved that fundamental research pays off. The same logic applies to AI -- only the timescale is shorter and the stakes are higher.
[1] Federal Statistical Office (FSO): Total fertility rate, 2024.
[4] International Monetary Fund (IMF): AI Preparedness Index, 2024.
[5] QS World University Rankings / Times Higher Education: ETH Zurich, 2024--2025.
[6] Google Switzerland: Zurich site.
[7] Hochreiter, S. / Schmidhuber, J.: Long Short-Term Memory. In: Neural Computation 9(8), 1997.